Game Publishing and Distributing

The Sourena Co. , established as a producer and distributor of online, mobile and PC games in 2008, also provides a section for online payments known as “allpays”. It stands as a strong online payment platform for foreign companies to get paid and an easy way for them to gain money from Iran’s Market since 2016.

What is clear at the moment is that Iran’s market is in an unknown stage when it comes to reliable data collection. However, the strong local banking system and the high amount of debit card access provide the basis for growth. The current online payment and transaction at this stage indicate a great opportunity for international companies to take advantage of this country and invest in Iran’s market.

Most of the foreign companies face so many problems in adopting online payment system or registering a company in Iran, because the act needs to get an approval from the Ministry of Industry. The procedure getting the necessary premissions is time consuming and unpleasant for these investors.

Considering the fact that you want to sell your service or product online, you need to get the symbol of online payment portal (enamad.ir) in order to become a part of Iran online transaction system (the unique method for payment is a local payment system called “Shetab”, so you would get paid only if you get the online system portal from the bank which is connected to “Shetab”)

After all, once you start a business in Iran you have to pay income tax, VAT (Value added tax) and health insurance for employees.

According to Iran government law, for the purpose of spreading science and developing international collaborations, research, technology and engineering institutes are free to pay income tax, therefore  Sourena Co includes in tax exemption in Iran, our clients benefit from it more than others.

Paying Income Tax, company registration, obtaining shareholders activity license, obtaining business activity license, obtaining online activity license.

Here is the list of our Services for publishing your game in Iran:

Publishing / Co-Publishing:
we do Game Publishing and Distributing for other game developers from all around the world to facilitate settling their games and services in Iran with our expertise.

The Sourena game Studio has mainly focused on publishing and developing exciting video games based on PC and Mobile for the local and the international market. The company has so far released a number of games with great success, including the titles, TravianLegends, Goal United, Berserk, Zula, Tanki Online, Legends of Persia, Rush, Siavash, Wobbly Jungle, Unsight, Super Infinite Digger and Petals in Iran’s market.

Right now, we are looking for fun games on PC and mobile platforms to integrate into the Iranian gaming market.

Local payment system:

Don’t worry about Iran’s payment limitation anymore! With “Allpays” online payment system, which is a strong online payment platform for foreign companies to get paid, you are provided an easy way for them to gain money from Iran’s 80 million Market by adding its API to your Game/Software/Website.

Marketing and Distribution:

working with various advertisement teams makes Sourena one of the best distributing companies to promote your product all over Iran’s Advertising Network. Our ad-network includes a huge network of popular websites among Iranians which would promote your product through smart text advertisement, game banner and search engines.

We can also help with Marketing and distributing your press release and game reviews on all entertainment and news media, including coverage on related websites.

Customer support and community Managment:

Our support team includes young talented people who are prepared to answer your questions anytime. Being gamers themselves, make them great problem-solvers to support customers in earliest possible time, keeping the record of technical problems and reporting to top managers as feedback.

We have a talented backend team to support you 24/7 in gamer’s forums, with many years of experience managing game like the Travian online game. They will keep an eye on gamers to control everything.

Product Managment and production:

With our management team, you can get your product to Iran’s market quickly and with the best quality. Sourena’s management team, having many years’ experience in publishing games, would offer the best solution to you for distributing your product in golden times of the year.

Localization and QA:

We handle Your Game’s localization by translating texts and recording new audio to counter differing cultural sensitivities, and we localize all your Marketing assets and news and press releases for your games and websites.

The Proper time to launch your game in Iran:

Iran is an Islamic country, that’s why so many historical and religious events are respectful. Usually, sad occasions affect more days in the year so you have to be noted and avoid launching your product during these days. This could lead to a huge failure. The Proper time to publish games is the first day of Nowrooz (21 of March), Iranian people are on vacation for 14 days, partying, having fun. In addition to Nowrooz, In Iran, summer vacation lasts 3 months. Schools close in late June and reopen in October. It is also a prime opportunity for your product to be launched.

On the contrast, carefully observe Iranian calendar to avoid sad occasions. In fact, Iranian official calendar is solar but religious events follow the lunar calendar (Muslim calendar), which includes Ramadan, Moharram, Safar as the saddest months. we recommend refraining from publishing games or delightful festivals and events during these months because the larger Iranian community would be against it.

Getting essential licenses:

you would not do the business without getting several approvals in Iran, most of the procedures are time-consuming for foreign companies, but Sourena is familiar with the landscape and could do the procedures faster than usual. You can get the necessary permissions for your product through Sourena to speed up the distribution process.

Providing local Game servers:

As you may know Iranian internet has an average speed of 2 Mbit/s, about one-tenth of the global average (2014) which is significantly slower. If you want to locate your online server in another country, you would face Ping problems. Sourena would give you the access to local servers with the best quality and response time.

Search and register a local domain name for your game/software:

one of the services that Sourena provided is local domain registration with “.ir” country-code. This will prevent possible misemploy of your brand or product and will optimize your product growth in the market.

Social networks in Iran:

Most of the Social Networks and western websites are blocked by the Iranian government, including twitter and Facebook even YouTube. This is why half of the “online Iranians”, access those networks via VPN connections. You should not invest in traditional social network marketing in Iran, because the user base’s location is hidden under a VPN. The alternatives are the local Social Networks that are relatively popular amongst the population, such as cloop and facenama which are perfectly suited for Online Marketing campaigns; just like in China.

Smartphones are popular among Iranians; an instant messaging app believed to be used by almost all Iranian smartphone users is set to play a major role. Nowadays the SMS is used only by government organizations to spread the news not by people. The biggest messaging app was Viber which was banned this year, currently giving it’s place to Telegram. Telegram allows users to communicate with unlimited numbers of people on public channels, with a strong emphasis on privacy protection for its users. In Iran, which has a tech-savvy young population, there are 40 million users in the country. As it makes things like sending images and videos much quicker, people routinely use Telegram now to send videos and images instead of emails. They would not say “send me through telegram”, instead you hear “Telegram me” more often.

The truth is that the Iranian people love to write down about their opinions. This explains a lot about Iranian’s blogs which are popular among the most visited websites in the country. Foremost, Iran is a country with a great history, heritage, fantastic art, poetry, literature and many users have their own ideas about political, economic, sports and other events. Those opinions are shared via the Internet a lot. Based on Wikipedia’s information, the Farsi language is ranking thirteenth in producing internet content with the 1 percent population of people who speak Farsi in World. It towers above Arabic Internet content, despite the population of 365 million speakers. That’s why telegram is mostly downloaded for reading news, communicating with friends or sharing jokes.

Let me reveal a bit about Iranian personality. Iranians love travelling, creativity, art, and poetry. You can think of them as the French of the middle east. One of the most prominent personality traits in Iranians is their sense of humor. The first things that pop up on your screen after any event or news are the jokes. They swarm the digital streets with such vigor that you wonder if the jokesters had them ready before the time came. Regarding business, if your product is funny, you’ve most probably made the right choice! Most popular movies/series/games/software, specially in Iran, is the one which makes people laugh.

Given that most Iranian men are huge fans of soccer and luxury cars, Iranian women, just like the women in rest of the world, love to go shopping and owning jewelry.

Also, we do publish all of our games on our gaming portal sargarme.com